How to write a unique nonfiction book. Or, ‘Help! Someone has already written my book’

The more you can position your nonfiction book in the wider conversation, the better.

Writing online for a general audience without watering down your expertise – four tips you can use today.

‘I know a shedload about my topic, but my audience is starting from zero. I don’t want to water down my message. What do I do?’

Why writing belongs on your calendar (and why waiting for inspiration to strike isn’t the best way to get your book written).

I used to sit and wait for inspiration to strike before I started writing. I spent more time thinking about the fact that I wasn’t writing than actually writing.  There was always something else that I should be doing—another email that needed replying to, another meeting I needed to attend or a cupboard I neededContinue reading “Why writing belongs on your calendar (and why waiting for inspiration to strike isn’t the best way to get your book written).”

Why understanding genre is the best thing you can do to improve the writing for your coaching business.

An understanding of genre does not mean learning a set of rules to be followed. Rather it involves being aware of your context and your reader and what works and why.

So be genre aware.