The more you can position your nonfiction book in the wider conversation, the better.
‘I know a shedload about my topic, but my audience is starting from zero. I don’t want to water down my message. What do I do?’
I used to sit and wait for inspiration to strike before I started writing. I spent more time thinking about the fact that I wasn’t writing than actually writing. There was always something else that I should be doing—another email that needed replying to, another meeting I needed to attend or a cupboard I neededContinue reading “Why writing belongs on your calendar (and why waiting for inspiration to strike isn’t the best way to get your book written).”