Writing online for a general audience without watering down your expertise – five tips you can use today.

‘I know a shedload about my topic, but my audience is starting from zero. I don’t want to water down my message. What do I do?’

How to write good content quickly (and why you really do need to outline).

Whether it’s for your email list or for your blog, you can speed up the writing process and still create content that adds value and that your audience wants to read.