Backlinks are essential for boosting your ranking in Google. This guide explains what backlinks are and how you get them.
‘I know a shedload about my topic, but my audience is starting from zero. I don’t want to water down my message. What do I do?’
Should I use ‘I’, ‘we’ or ‘you’ in my writing?
I used to sit and wait for inspiration to strike before I started writing. I spent more time thinking about the fact that I wasn’t writing than actually writing. There was always something else that I should be doing—another email that needed replying to, another meeting I needed to attend or a cupboard I neededContinue reading “Why writing belongs on your calendar (and why waiting for inspiration to strike isn’t the best way to get your book written).”
‘That’s it’, I told my husband. ‘I’m quitting’. Sitting in the sunshine, sipping lattes and penning my thoughts. That’s what I’d thought it would be like to do a PhD. Instead, here I was surrounded by discarded kids toys and a mountain of washing. I was ready to throw the whole damn 50,000 words outContinue reading “Successful writers know that grit is more important than talent”
If you write, you’re a writer. Simple as. If you’ve heard before that you should be writing daily, but still find it a struggle, I hear you. This isn’t one of those hero’s journey stories where I say I never used to be able to write daily and now I’ve been writing every day withoutContinue reading “How to develop a daily writing practice”
I’m writing this on a day when I spent two and a half hours on the phone on hold with HMRC (for my international friends, the HMRC is the UK tax office). The worst bit—the automated voice that kept saying ‘please bear with me’.. ARGGHHH Anyway, that stupidly long phone call brings me to theContinue reading “Focus on being productive rather than ‘busy’ using the Pomodoro® technique.”
I recently made a series of videos for social media. If you know me, you’ll know this is a massive step for me and way out of my comfort zone. This time last year, I’d have used any excuse not to appear on camera–haven’t washed my hair… urgently need to alphabetise my clothing or washContinue reading “Why starting a blog will save you time in your biz”