How to write a unique nonfiction book. Or, ‘Help! Someone has already written my book’

The more you can position your nonfiction book in the wider conversation, the better.

Why understanding genre is the best thing you can do to improve the writing for your business.

An understanding of genre does not mean learning a set of rules to be followed. Rather it involves being aware of your context and your reader and what works and why.

So be genre aware.