How to write stories your readers will love (based on real conversation).

Use this casual conversation story framework and you’ll soon be telling stories as if you were on your best friend’s couch with a big mug of builder’s tea and a stack of
Digestives.

Why understanding genre is the best thing you can do to improve the writing for your coaching business.

An understanding of genre does not mean learning a set of rules to be followed. Rather it involves being aware of your context and your reader and what works and why.

So be genre aware.