Use this casual conversation story framework and you’ll soon be telling stories as if you were on your best friend’s couch with a big mug of builder’s tea and a stack of
Digestives.
Tag Archives: message in writing
Why understanding genre is the best thing you can do to improve the writing for your business.

An understanding of genre does not mean learning a set of rules to be followed. Rather it involves being aware of your context and your reader and what works and why.
So be genre aware.