The goal is not just to write a blog, but to become a writer.
Lizzy is a thoughtful teacher with relevant, easy to understand content and valuable practice steps for true learning and implementation. Her course took me from zero knowledge of blogging to a published blog and stockpile of posts ready to be published!Lara Kitts, special needs mama, larakitts.com/blog
A blog is your own corner of the web. It provides content that you own, and offers a user journey you can control – unlike the content on your social media accounts. By the way, do you know what percentage of your followers saw your last Instagram story?
A blog can:
- boost traffic to your website or landing page
- keep people on your website
- raise brand awareness
- position you as a ‘thought leader’
- build community
- raise revenue streams
- allow you to recycle content
- build an audience
- increase conversion rate ………………………………..and MORE
If this sounds good to you, check out my beginner’s course to writing blog posts that engage your audience and position you as the go-to expert in your field.
This course takes you step-by-step through the blog planning and writing process.
You’ll nail your topics and decide on the best posts for your educational business.
You’ll learn about style, structure and voice in online writing.
You’ll have the confidence to write different types of posts that are suitable for your online audience.
You’ll learn how to share expert content and tell relevant and compelling stories.
AND, I won’t just teach you how to write your posts, but the course design allows you to follow simple exercises to get the work done.
1. Planning and focus
2. Crafting & structuring posts
3. Compelling story posts
4. Style and voice in online writing
5. Profile posts
6. Review posts
7. Adding value with embedded posts
8. Using sources & writing for a general audience
9. Editing and proofreading your posts
An implementation workbook with step-by-step exercises
Guide on where to include keywords on your post for SEO (search engine optimisation)
A guide to writing engaging titles for your posts
Editing and proofreading checklist
Writing is not just about the words on the page.
That’s why, unlike other blogging courses out there, my approach focuses on the three core writing pillars of mindset, message and craft.
About me: I’m a writing coach and editor and I come from a career teaching writing and applied linguistics at Universities in the UK and Austria. I’ve analysed the content, structure and language of dozens of the most successful blogs. I’ve transitioned from commissioned blog posts for a publisher to writing a blog for my own business and I can share everything I’ve learned along the way.
Let’s get blogging!